Why Writing Well Matters

    Writing is a vital job skill. Whether you like it or not, we are all writers.


    Writing is a crucial part of our education, most of our professions, our personal lives, and our interactions with our communities, and the world at large. You may not realise how much you write on a daily basis, but writing doesn't have to be about being a 'published author' - it may simply be an email to your boss, or to your juniors, a note to your school teacher for leave, your CV or cover letter, or a manifesto for your neighbourhood for the upcoming festivities.

    Each one of us is a writer writing for a 'brand', the brand being <Your Name> Inc.

    With new avenues of writing such as social media & social messaging opening up, what we write often lands the first impression others have of us. Hence, improving our writing would be an incredible asset - both in our professional and personal lives.

    "Why should I care? I'm not a writer."

    In case you aren't convinced, here are 5 reasons you should consider improving your writing

    1. Writing is the primary way you communicate.

    With the advent of modern tech and social media, we write more as a society today than ever! Given you do so much of it already, won't you want to land a great first impression with others?

    2. People judge what and how you write.

    Our writing is often the first impression others have of us. They often read what we've written before meeting us, i.e. they form an enduring outline of the people we are based on our writing.

    3. You’ll have it (slightly) easier in life.

    At its core, writing is a form of expression. Often, we communicate to request others for something we need. If the one reading our request cannot fully understand what you need, you're unlikely to ever get your prayers answered.

    4. Writing is a job skill that'll help you excel in your career.

    Even if you don’t write a lot on your job, all professional communication is primarily written. Improving your writing makes you a better professional, and a well-crafted job application, resume, or cover letter is often the first step to getting a job.

    5. Writing improves your thinking skills.

    David Ogilvy, the legendary advertising guru once said those who write well think well. If you write in a disorganised manner, you'll find it hard to align or develop your thoughts.

    Improving your writing skills is a great way to improve the way you think about any topic, or how you may explain or discuss it with others in your professional or personal circles.

    Saikat Pyne

    Saikat Pyne

    Saikat Pyne is an award-winning integrated marketing & communications specialist. He has consulted 40+ leading brands on ways to build their reputation with digital-first content.