In today’s time, the world is obsessed with podcasts. Not believing it?
It’s a fact that more than 165 million people globally are using podcasts and almost every week, there are over 100 million listeners to podcasts.
The US has one of the highest number of podcast listeners in the world, with more than 51% of the population being subscribers to the latest podcasts. The best part is that podcasts are very convenient as they can be listened to at any time and anywhere, whether at home or at work while doing something or sitting idle, and even while on the go.
In the online world of marketing, podcasts are the basic essentials, and many small and big businesses are using podcasts for their brand marketing. There are podcasts available in almost all industry domains.
What's a 'Digital Marketing' Podcast?!
Digital marketing podcasts are used with the sole objective of letting the listeners know about digital marketing and how to do digital marketing, which in turn, helps them to use the latest tactics to promote their business.
Digital marketing podcasts provide listeners with
- Information on latest digital marketing trends
- Insightful digital marketing news, stories, and events
- Interviews with top leaders in the field of marketing
- Tips and tricks to use digital marketing in business
- Information related to SEO, PPC, Content marketing, Email marketing, Influencer marketing, Graphic Design, etc.
These digital marketing podcasts offer enough resources and guidelines for marketing professionals who want to enhance their knowledge of digital marketing and improve their skills. And also, these are helpful for business owners who want to do online marketing for themselves.
Top 5 Digital Marketing Podcasts in 2022-23
In order to be a good digital marketer or in order to do digital marketing of your own business, a good number of podcasts can be subscribed to. In 2022, it is essential that you stay updated with current trends which will be fruitful for you in the long run. The best way to do this is to get regular updates through the means of podcasts, which are simple and convenient to use and are available for free.
We are here to share with you some of the popular digital marketing podcasts so that you can learn, and implement new tactics into your own business strategies.
- The Marketing Book Podcast
This podcast is popular as it gives information on all the latest things that are happening in the marketing world. This podcast is hosted by Douglas Burdett, Founder, and Principal at Artillery. He is also an ex-adman. The best part is that the host takes interviews of authors of marketing books which are bestsellers and that too, regularly every week. In short, this podcast helps you to keep you updated.
2. The Digital Marketing Podcast
This podcast is weekly hosted by Daniel Rowles and Ciaran Rogers, popular podcasters for over a decade now. Leading experts are interviewed who provide great information related to the marketing space.
3. Craft of Marketing Podcast
This podcast has information related to content marketing, SEO tips, social media, and other tips and tricks on successful marketing strategies. Lots of free audio content and interviews are available here. The best part is that besides the audio content, you can also get a bibliography at the end to get a good overview of the subject, along with infographics and blog posts. Here, the host is Seth Price.
Available on: Soundcloud
4. The Science of Social Media
The Science of Social Media keeps you abreast with the changing dynamic space of digital marketing. You get to learn to create your own personal brand, along with the art of learning online storytelling.
5. The Search Engine Journal Show
Last but not the least, we have The Search Engine Journal show hosted by the SEJ Founder Loren Baker and Executive Editor Brent Csutoras. It is important for marketers to get top-notch insights, tips, and information related to SEO, including interviews from high-profile guests in the industry.