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Brand You

Saikat Pyne
Members Public

Why Young India Must Consider Working In Fintech

India has the highest fintech adoption rate globally. Besides being home to the world’s 3rd largest fintech ecosystem, our fintech market (currently valued at $31 billion) is expected to grow to a whopping $84 billion by 2025. What’s interesting is that nearly 70% of the current 2100+ fintech

Saikat Pyne
Members Public

7 Easy Steps To Building A Strong Personal Brand

Branding isn’t only meant for celebrities, billionaire CEOs and visionary leaders. Whether you’re looking for a new job, planning to start your own business or get clients for an existing venture, creating a powerful personal brand is really helpful. Whether you accept it or not, you already have

Saikat Pyne
Members Public

5 Reasons Why Personal Branding Is So Important In 2022

In today’s highly competitive world, if you don’t get prospective employers and clients to notice you, you’re likely to miss out on job and business opportunities.The term “personal branding” was coined back in 1997, by American business author, Tom Peters. Tom believed that no matter which

Saikat Pyne
Members Public

How To Craft An Authentic Personal Brand Statement That Helps Your Career

The first thing you must do in your journey to building a personal branding is crafting your brand statement.A strong and authentic personal brand can help in your job search, career growth and business goals. You see, a ‘brand’ is not just about design assets like a brand’s

Saikat Pyne
Members Public

What is Personal Branding?

Personal Branding is about telling your story, and how it reflects in your conduct, aspirations and attitude.Most of us know what business branding is - we casually refer to our favourite ‘brands’ in everyday conversation! It’s truly incredible how some of these brands have built such an enduring

Saikat Pyne
Members Public

My Past 3 Years In 3 Charts

My second stint as a Multimedia Mercinery @ Times InternetThis blog often puts a marketer & creative's experiences in the context of a broader industry arc. That's where material like 'The Absent-Minded Creative' & 'Blocking App Notifications' comes from. The idea behind these is simple - in a world where the

Saikat Pyne
Members Public

7 Easy Steps For Entrepreneurs to Build a Kickass Personal Brand

Believe it or not, each of us has our innate personal brands based on how others perceive usWith social media making it easy for people to follow influential business leaders, technocrats & startup founders, the likes of Elon Musk, Jeff Bezos & Sundar Pichai have garnered cult-like online followerships. For