Marketing in today’s increasingly competitive world is a challenge like none other. Branding an online business in this environment may seem overwhelming for new owners, and hence they must start slow and be intentional. Take the time to develop a focused brand strategy that drives increased sales and sets your brand apart from the rest.
Marketers should not be complacent as their success or failure is dependent on their research prowess and marketing plans that they come up with to implement this strategy.
Here are 5 tips for brand owners of online brands to increase their footprint:
#1: Gauge The Competition
To stand out in a hyper-competitive market, a new brand needs to understand who their competition is, and what they are preparing vs. what you are arranging. Knowing the competition like the back of your hand should be a priority for any brand custodian.
As an emerging online business, you would have many competitors. There may even be independent entrepreneurs or freelancers that will compete with a brand.
#2: Research & Analyze Your Industry
Even before you research your rival(s), you need to research and analyze the industry you are in. You must be up to date with the latest trends, and what's approaching in the course of the next year. You must be proactive and see things coming before they happen. There are significant industry newsletters, news tickers, and online magazine or newspaper subscriptions you can sign up for to keep you in the loop.
#3: Develop An Online Brand Positioning
You need to develop an online brand and image in a way to make yourself stand out above your competition, especially given you're an online brand. You have to spend the necessary time and money to have a killer website.
#4: Invest in Content Marketing & SEO/SEM offerings
Promote your brand with a strategic business and marketing plan; implement and track.
#5: Consistently Create Relevant Content
Your brand should be creating online content in all forms to stay relevant and top-of-mind for the target consumer, with blog posts, graphics, and videos among others. Once you have created the content, however, it’s critical that you promote it among all your channels, allowing you to build a brand known for providing value, not just selling.