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5 Great Ways to Improve Brand Awareness For Your Business

5 Great Ways to Improve Brand Awareness For Your Business

Saikat Pyne
Saikat Pyne

Owning a trusted brand is crucial for any brand to survive and thrive. If its target audience doesn't trust the brand, there is no way to increase the customer base and sales.

Here are five innovative tactics that a marketer can leverage to increase brand awareness:

1. Get influencers to showcase your product or service

Inviting online influencers that are a part of your niche is an excellent way to boost brand perception and expectedly drive increased sales. When influencers have established clout that loves and trusts them, once they mention your product or service, and discuss you in their online presence, these mentions will expand your reach and increase people's awareness.

2. Use stamped packaging

The product experience doesn't begin at first use but at the unboxing stage. How businesses present their brand, and the story they tell through their design can help create an emotional connection with the customer that may last even longer than the product.

That is why many successful brands use branded packaging. That way, rather than seeing it as just another shipment, the consumer feels that it is a special branding that made the package seem like a gift.

3. Do a Solid SEO Research

A majority of consumers don’t look beyond the first page of search results, and the majority of people in that group don’t look after the first few results on the page. This is why SEO is so crucial for brands - if competitors around the world are citing the same info, it loses some of its power. Researching SEO strategies related to the niche of your brand, products or services can help you increase brand awareness.

4. Double-down on social push

Instagram, LinkedIn, and Twitter are social media platforms with considerable clout and influence. They let you promote stories via the content you narrate.

5. Leverage Google’s AdSense Auto Ads.

Paid ads are a great way to get your name and website in front of a target audience, but narrowing down the audience and getting the marketing pitch just right may be tricky. Google has announced its new AdSense Auto ads, which show clients the best place to create and optimize their ads.