Most publishers work extremely hard to make their websites engaging. They also want to enhance the potential reach of these ads with monetization and strategic advertising initiatives. These ad dollars enable users to enjoy more great content as publishers drive revenue and keep creating content people enjoy and love.
Here are the 10 most effective ways to monetize your website:
1. Pay-per-Click Advertising
Pay-per-click advertising (PPC) is the most common strategy to drive more visitors to your website and develop high-quality leads. It involves placing ads in search engine results to drive people to your platform.
2. Native Ads
Native ads fit seamlessly into the content that surrounds them, offering a deeper and intuitive, and engaging experience for the reader. It is also a great monetization tool for publishers.
Native advertising may come in multiple forms, such as sponsored blogs that are served as 'recommended content'. Placing these recommended content on a homepage in the middle of an article, or at the end of any article to tap into readers when they are ready will help users discover something new that is in line with their interests.
3. Video Ads
Video ads are a compelling form of native advertising that keeps visitors engaged. Just as publishers place sponsored articles and recommended thumbnails on their platforms, they are also open to placing sponsored and recommended videos on their platforms.
4. Selling Ad Space
Publishers can simply sell ad space on their websites to interested brands directly. They may even do it programmatically through an ad network.
5. Affiliate Marketing
Publishers may join affiliate plans of reputed brands to earn decent money from website visits. These networks also connect website owners with brands looking to promote their products. Once publishers join these networks, they can advertise products on their site in exchange for a commission.
As an option for advertising, publishers may ask readers for donations.
7. Sell Products or Services
Influencers and bloggers who specialize in certain areas and have a large following often sell products and services of their own.
8. Sponsored Content
Sponsored content is an article or series of articles created by or on behalf of a merchant. The article uses the form of other content on the publisher’s platform. Often, the only exception is that these include a ‘Sponsored’ tag, so readers know an advertiser paid for it.
9. Selling The Website
Just as people sell houses, publishers often sell websites to earn a profit. Selling an online website often needs work like improving its design and content to boost traffic or engagement to sell it to interested parties.
Premium publishers like ET Prime can charge readers to access their content. These platforms place articles behind paywalls, and it's a growing trend among major publishers.