Owning a trusted brand is crucial for any brand to survive and thrive. If its target audience doesn't trust the brand, there is no way to increase the customer base and sales. Here are five innovative tactics that a marketer can leverage to increase
The pandemic has changed our lives in unimaginable ways – we are now consuming more entertainment content online than ever before. This has extended to a point, where a recent CMR study has revealed that Indian users currently prioritize audio quality in smartphones over camera
Audio advertising is perhaps one of the oldest forms of marketing, from street corner announcements to radio jingles. In this digital world, audio ads are, not surprisingly, poised at another change with voice-controlled ads, fast gaining ground as the next big thing in OTT