Hi, I’m Saikat.
Thoughts, stories and ideas at the intersection of business, influence & design
Why Young India Must Consider Working In Fintech
India has the highest fintech adoption rate globally. Besides being home to the world’s 3rd largest fintech ecosystem, our fintech market (currently valued at $31 billion) is expected to grow to a whopping $84 billion by 2025. What’s interesting is that nearly 70% of the current 2100+ fintech
Why It's Time Indian Startup Founders Rethink Business Banking
India has emerged as the third-largest startup ecosystem in the world after the US and China, according to the recent Economic Survey. The government recognized over 14,000 new startups in 2021-22, against 733 in 2016-17, bringing the total number of recognized Indian startups to over 61,400. Source: ET
7 Easy Steps To Building A Strong Personal Brand
Branding isn’t only meant for celebrities, billionaire CEOs and visionary leaders. Whether you’re looking for a new job, planning to start your own business or get clients for an existing venture, creating a powerful personal brand is really helpful. Whether you accept it or not, you already have
5 Reasons Why Personal Branding Is So Important In 2022
In today’s highly competitive world, if you don’t get prospective employers and clients to notice you, you’re likely to miss out on job and business opportunities.The term “personal branding” was coined back in 1997, by American business author, Tom Peters. Tom believed that no matter which
How To Craft An Authentic Personal Brand Statement That Helps Your Career
The first thing you must do in your journey to building a personal branding is crafting your brand statement.A strong and authentic personal brand can help in your job search, career growth and business goals. You see, a ‘brand’ is not just about design assets like a brand’s
What is Personal Branding?
Personal Branding is about telling your story, and how it reflects in your conduct, aspirations and attitude.Most of us know what business branding is - we casually refer to our favourite ‘brands’ in everyday conversation! It’s truly incredible how some of these brands have built such an enduring
5 Great Ways to Improve Brand Awareness For Your Business
Owning a trusted brand is crucial for any brand to survive and thrive. If its target audience doesn't trust the brand, there is no way to increase the customer base and sales. Here are five innovative tactics that a marketer can leverage to increase brand awareness: 1. Get influencers to
The Future Of India's Audio OTT Creator Economy
The pandemic has changed our lives in unimaginable ways – we are now consuming more entertainment content online than ever before. This has extended to a point, where a recent CMR study has revealed that Indian users currently prioritize audio quality in smartphones over camera quality, thus emphasizing the demand for
How Voice-Controlled Ads Could Disrupt Audio OTT Advertising
Audio advertising is perhaps one of the oldest forms of marketing, from street corner announcements to radio jingles. In this digital world, audio ads are, not surprisingly, poised at another change with voice-controlled ads, fast gaining ground as the next big thing in OTT advertising. The concept itself has been
5 Digital Marketing Tips To Expand Your Brand's Reach in 2022
Growing a business may seem like a complex affair despite living in an age where Google Analytics lets marketers track the average conversion rate of each webpage, and Facebook Ads and Google AdWords allow bids for leads and sales. This is because it's indispensable to discover a profitable niche by
The Rise & Power of Advertising Technology in APAC
With online penetration reaching 52% across APAC, it’s no surprise that brands are increasingly prioritizing advertising spending in digital. Some marketers may fail to realize that the modern global digital advertising ecosystem constitutes multiple layers that can deliver incremental value to enable them to optimize their campaigns to target
5 Killer Marketing Tips For Online Brands To Stay Ahead Of The Competition
Marketing in today’s increasingly competitive world is a challenge like none other. Branding an online business in this environment may seem overwhelming for new owners, and hence they must start slow and be intentional. Take the time to develop a focused brand strategy that drives increased sales and sets