Owning a trusted brand is crucial for any brand to survive and thrive. If its target audience doesn't trust the brand, there is no way to increase the customer base and sales. Here are five innovative tactics that a marketer can leverage to increase brand awareness: 1. Get influencers to

The pandemic has changed our lives in unimaginable ways – we are now consuming more entertainment content online than ever before. This has extended to a point, where a recent CMR study has revealed that Indian users currently prioritize audio quality in smartphones over camera quality, thus emphasizing the demand for

Audio advertising is perhaps one of the oldest forms of marketing, from street corner announcements to radio jingles. In this digital world, audio ads are, not surprisingly, poised at another change with voice-controlled ads, fast gaining ground as the next big thing in OTT advertising. The concept itself has been

Growing a business may seem like a complex affair despite living in an age where Google Analytics lets marketers track the average conversion rate of each webpage, and Facebook Ads and Google AdWords allow bids for leads and sales. This is because it's indispensable to discover a profitable niche by

With online penetration reaching 52% across APAC, it’s no surprise that brands are increasingly prioritizing advertising spending in digital. Some marketers may fail to realize that the modern global digital advertising ecosystem constitutes multiple layers that can deliver incremental value to enable them to optimize their campaigns to target

Marketing in today’s increasingly competitive world is a challenge like none other. Branding an online business in this environment may seem overwhelming for new owners, and hence they must start slow and be intentional. Take the time to develop a focused brand strategy that drives increased sales and sets

Do you recognize an advertiser when you see one?The jargon-filled world of modern marketing featuring ad networks and affiliate marketing may be overwhelming for a young marketer. However, while technology has impacted the media & advertising industries much like every other, the advertiser-publisher relationship is truly evergreen. The reason

Do you know, there are more than 2 million apps in the App Store at the present time? With such a huge number of apps available, how do you make your app come to the top of the listing page of the App store? The answer to this is App

An app that started as a fun pastime for teenagers to upload their videos, karaoke their favorite numbers, today has become one of the most popular tools in digital marketing. TikTok videos have rapidly emerged as a crucial component of a brand’s marketing needs. What is TikTok?It was